Fierce competition for new energy vehicles -Lithium - Ion Battery Equipment

Fierce competition for new energy vehicles -Lithium - Ion Battery Equipment

When the global traditional resources are gradually being exhausted, and when environmental issues become a topic that people will talk about after dinner, almost no one will doubt the arrival of the fourth energy revolution. With the arrival of new energy vehicles on the market, as a barometer of industrial development, the automobile industry has been at the forefront of the fourth energy revolution.

"New energy passenger vehicles have maintained a rapid upward trend." According to Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Joint Association, from January to April this year, the sales of new energy vehicles in my country's market increased by 131% year-on-year.

As the market with the fastest growth and greatest potential in the world, my country's auto market provides soil for the vigorous growth of new energy vehicles. Especially under the encouragement and stimulation of policies, industries, markets and other aspects, traditional car companies are constantly transforming, and the power of new car manufacturers is rising rapidly. The combination of old and new forces has become the epitome of the progress of the entire new energy vehicle industry.(Lithium - Ion Battery Equipment)

An iceberg only rises at the surface of the sea. Behind the soaring sales of new energy vehicles, not all are thriving scenes. With the implementation of the new subsidy policy, the new energy vehicle market is moving towards a post-subsidy era with fierce competition. When the tide of subsidies gradually recedes, how will traditional multinational car companies, independent brands and new car manufacturers rush out of the red sea of ​​competition?

Traditional car giant: the elephant turns around and walks slowly

"Ford is striving to enter the field of new energy." During this year's Beijing Auto Show, Ford Motor Group Vice President and Asia-Pacific President, Ford my country Chairman and CEO Friedrich said in an interview with the media that such a transformation will not be accomplished overnight. Practice step by step.

Today, when new energy vehicles have become a major development trend in the future, and new car manufacturers hold high the banner of "subversion", traditional multinational car companies headed by Ford, Mercedes-Benz and Volkswagen have felt the crisis and are scrambling to deploy and develop in the field of new energy vehicles.

Following the announcement of a new pure electric vehicle brand, Mercedes-Benz EQ, Mercedes-Benz recently announced that the first SUV model under EQ will be officially unveiled in 2019.

It is understood that Daimler Group will invest 10 billion euros in the research and development of new energy vehicles to provide support from technology to supply chain for its Mercedes-Benz brand. Mercedes-Benz aims to launch more than 50 new energy vehicles by 2022, including more than 10 pure electric vehicles, to achieve full electrification of the product lineup.

Also aggressively entering the new energy vehicle market is Volkswagen, which is eager to get rid of the "emission gate" problem completely. Volkswagen announced that it will launch 13 pure electric and plug-in hybrid models based on existing models by 2020. After 2020, Volkswagen will launch 4 new pure electric vehicles based on the MEB platform dedicated to new energy, opening the new energy era for Volkswagen.

It is worth noting that traditional auto giants not only make frequent efforts in the field of new energy products, but also try to continue their respective brand value advantages and continue to lead the value trend of the new energy era.

After all, traditional auto giants have certain advantages in terms of manufacturing systems, technical reserves, brand awareness, and brand premium capabilities. Especially in the Chinese market, "mainstream models of mainstream brands" still conform to the preferences and consumption habits of the vast majority of consumers. In the process of popularizing new energy vehicles, traditional auto giants will continue to play a key role.

The elephant turned around and walked slowly. Compared with the light-packed and simple-to-operate new car manufacturers, the traditional car companies with "big business and big business" must have a process of accepting and absorbing new energy vehicles. Therefore, for traditional auto giants, after pressing the button of "transition to new energy vehicles", the most important thing is the courage and perseverance of self-revolution.



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